Business blogging because “you should” will set you up to fail.

Many of our clients seem to know that they “should have” a blog. But why? Blogging takes up a lot of time. It takes time to find out what your readers want. It takes time to write, to edit, to proofread. Then, find an image, share it, promote it (on, and on, and on, it goes.). When you are a busy business owner you need to dig deeper into why you make any business investment. If you go with you “should” have a business blog – you will fail.

There are a million reasons to have a business blog.

Do I exaggerate? Generally, yes. I tend to be a bit dramatic – but it is because I am emphatic about the difference blogging can make for your business. Don’t take it from me – take it from measurable data. Here are nine benefits of having a business blog.

1. BUSINESS BLOGGING PROVIDES HUMAN CONNECTION

Be human. Have a voice. Talk to the people who buy from you or would buy from you. This provides insight, brand authourity and a tangible connection with your audiences.

2. BUSINESS BLOGGING ESTABLISHES LEADERSHIP

You know your business. You do your research. You know your product. Write about it and share it. We know you’re a thought leader – but blogging allows you to show it, encourages you to continue to learn, and establishes you as the “boss” in your field.

3. BUSINESS BLOGGING INCREASES TRAFFIC

Blogging can and will increase your website traffic over time. It can take up to six months to see a big spike – so hang in there and stay consistent. In three months we grew our traffic by 260%, and over the last three months, we are up 495%. Want visitors? Give them something to engage with.

4. BUSINESS BLOGGING PROVIDES SOCIAL CRED

I am not going to say you “should” share your content on social media, but when you do, you will get more eyes on your content. It is like advertising your work. Why work so hard on something if you’re not going to put it out there? When you frequently share content on social media you will become front-of-mind with your audiences, and get social credibility – people will choose and recommend you more.

5. BUSINESS BLOGGING IMPROVES SEO RANK

SEO – or Search Engine Optimization – is a real buzzword these days, and with Google ever evolving, a key indicator they are looking for is if you are a trusted resource. Do you have good content? Do you have the keywords you need? Do you share on social media? Are you a thought leader? Google is looking for all of this. Blogging with a clear plan can really impact your SEO standing so you come up near the top of listings.

6. BUSINESS BLOGGING ENCOURAGES INTERACTION

“Brochure” websites are no longer enough. Buyer trends tell us that people make up to 60% of their purchasing decision online before they call you or step into your store. Having blogs allows your clients to dig deeper into what you have to offer – significantly increasing your chance of making sales.

7. BUSINESS BLOGGING ENCOURAGES NEXT STEPS

Tying in with number six – when you blog, you can naturally direct people to take a logical next step like I am going to do with you here. I created a free workbook to help you be successful at your blogging, and I’ve provided it below.

8. BUSINESS BLOGGING MEANS CLEANER WEBSITES

Cluttered homepages make me shudder. No one wants to know all of your thoughts when they are first introduced to you. Same thing with your home page. Keep it simple and share your insights in your blog.

9. BUSINESS BLOGGING PROVIDES MARKETING INSIGHTS

What better way to get insight for your products than by interacting with human people. Let your clients show you what they are looking for and see where you should spend your time with metrics.

Marketing and advertising services that will make a difference in your business – like our 495% growth.

Some companies offer content as a part of their marketing and advertising services – and since I have joined Look nearly a year ago, it has become one of our offerings. Why? Look recognized the growing need for exceptional content. Look doesn’t deliver pretty pictures – we garner results. If we can’t measure it, then we don’t recommend it. The difference that blogging makes is clear and measurable. For example, we are up page views 495% compared to our three month average by using a combination of frequent blogging and facebook advertising.

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Don’t “shoulda, woulda, coulda”.

This free workbook on Better Business Blogging and determine your “why” before you start blogging. It takes research, time, and consistency to do it well – and this workbook can help you determine if investing time and resources in a blog can generate results for your business.

Tell us what you think.