Do you have a mobile-friendly website?
April 21st is coming…
If your website is not mobile-friendly, or “responsive”, users may be forming negative impressions of your business or organization. Google cares about users experience. Starting on April 21, Google is set to start including mobile friendliness as a signal in the search ranking algorithm for mobile searches.
In plain language, this means that when a user searches, using Google, on their mobile device, search results that have mobile-friendly websites will be given preference over results that are not mobile friendly.
Want to see how your website stacks up?
Try Google’s Mobile-Friendly Test to see how your site scores.
So, if you’re not mobile-friendly, then what?
One technique used to address this issue is called Responsive Web Design (RWD).
Responsive Website Design (RWD)
RWD creates a single website that responds to the device and screen size it is being displayed on (no more segregation and dual updates! Just one site).
Content rearranges and can be included or omitted so that users get a great experience no matter what device they are visiting your site with. Stay tuned for an upcoming article about RWD and how it’s used to create great user experiences irrespective of screen size.
It is all about user experience.
Users need to be able to navigate your site without pinching or zooming from any device or tablet, and to create an optimized experience, there is no other way to go but responsive.
One of the great things about responsive web design is that it may be possible to transform your existing site into a responsive design without redeveloping the entire thing.
- Start by examining your existing web traffic and site design to understand which pages are the most popular and heavily used.
- Ensure all content on these pages is essential to your business’ website objectives as screen space is at a premium on a mobile device.
- Finally, design the page layout to adapt to the screen size of the device. This may mean that two column layouts become one column or content is hidden on smaller screens.
Listen for feedback.
Pay very close attention to the feedback you get from the users of your site. Not only direct feedback via contact us forms, emails of face-to-face conversations, but also indirect feedback via website analytics that can uncover valuable insight about how your users are using your site, what pages they are visiting, how long they are staying on your site and much more. When you optimize for users first, SEO rankings often follow.