5 steps to get responsive: what is responsive website design, anyways?

Consumers are directing the market and their needs are changing. Current marketing research indicates that 20% of all Google searches are conducted on mobile phones or tablets. That is not all, 25% of web searchers are exclusively using a mobile phone or tablet to search the web. Is the desktop computer a thing of the past? Of course not. It does mean that the way we build a website has to change. Responsive website design is essential for improved user experience and for search engines to recognize your website. Websites should be adaptable and easy to view on all different types of screens for all kinds of different types of users. Do you want to design a website optimized for iPhone, iPad, other tablets and devices? Here is how to get there.

Step 1: Cut the fat: clear, streamlined content.

Squirrel. Today’s internet surfers are easily distracted. Gone are the days of holding people’s attention for long periods of time. If people can’t instantly get the idea of what you do and how, they will leave your site. This contributes to higher bounce rates. If you are monitoring your Google Analytics you know that “bounce rates” are the rate at which people leave your website. We want users to stick around and click through your marvelous pages… and verbose website pages are difficult for people to digest. Cut the fat and implement streamlined content that gets your message out clearly.

TIP: GET SOME HELP

If you need help to simplify your messaging contact us or see our blog article 5 easy steps to create engaging website content.

Step 2: Build it out in modules.

Get the best ROI on your website development by hiring a developer who knows how to design in modules. Modules are like little boxes (made of ticky tacky) that make up websites. Each box contains an idea, an image, or a link. These boxes can be arranged horizontally and change with the screen orientation to be stacked one on top of each other. Have you noticed how websites on cell phones are becoming increasingly longer to scroll through? This is because of the modules, which are the building blocks of responsive website design.

TIP: INCLUDE HELPFUL NAVIGATION

A side note, not everyone wants to get caught in a “downward scroll” so be sure to include good navigation to be able to pop right back up to the top (in case of a squirrel).

Step 3: Cut down on pinching and tapping.

Tap, tap… are you pinching and scrolling and tapping your screen constantly to read someone’s website content? Responsive website design means that you do not have to do that anymore. Our web designers know that pinching, zooming and scrolling are annoying. We build out websites in modules that look great for small screens (cell phones, tablets, etc.) first and then we design the desktop versions. Your website should look good at every size, be easy to navigate and function well. If not, people will bounce.

TIP: PAY ATTENTION

When you are looking at websites on a phone or tablet, notice how many times you have to tap and pinch. How is your experience on these websites? What about on your website? Is there a lot of pinching and tapping? If so, your website may need an upgrade. Take a look at why a mobile friendly website is important.

Step 4: Consider search engine optimization (SEO).

None of us have websites just for show. There are the rare cases where people will find your website by typing in your address directly, but most people will look for you in search engines. The clear winner in the search engine department is Google. How does Google rank you? That’s a good question. There are a ton of ranking factors from the sizes of your images (If they are HUGE, and take a long time to load, you will be penalized; if they’re tiny and pixelated, same story) to your use of keywords (keywords are the best words to search for your site online). It is important to use them enough but not too much. As of April 21, 2015 a new ranking factor is how mobile friendly your website is.

TIP: JUST ASK

Is your website mobile friendly? Stop guessing and get our free mobile-friendly website audit.

Step 5: Get help from an expert.

None of us are experts at everything, even if we try to be. We all have to learn how to roll with the punches and accept help when we need it. If your website is not responsive, if you are not getting found on search engines as much as you would like, find an expert to build it for you properly. Having a strong online presence will boost your credibility. Research shows that buyers make 60% of their purchasing decisions online before even contacting you, or coming into your place of business. Let your website leave a strong first impression by hiring an expert to help.

TIP: DO NOT TRY TO DO IT ALL YOURSELF

At Look, we have three professionals who build websites in Regina. We have two art directors and a graphic designer who make sure the look of your website matches the look of your brand.

You can improve your user experience by making sure your website design is responsive.

REMEMBER:

  • Responsive websites are necessary to make your content known to users
  • Streamlined content makes your website easier to navigate
  • You do not have to be the expert: get help when you need it

You can have it all.

There are so many options when you look at designing, or redesigning, your website and the prospects can be daunting. Do not let yourself get discouraged; you do not have to do it all alone. Look Agency is leading the market in Regina with award-winning responsive website design, and we are here to help. You can have it all – a responsive website design and your sanity too! Do what you do best; let us take care of the rest.

Our free website audit will help you get there.

Are you ready to find out? Let us do the heavy lifting, free of obligation. We will let you know how mobile-friendly your website is.

Tell us what you think.