How to Leverage Social Media Planning: Ask “Why” instead of “How?”
One of the most common questions we get when working with new clients is one that revolves around social media planning.
- What should my twitter handle be?
- When should I post on Facebook?
- Do I follow people on Pinterest so that they follow me back? etc.
There are a million social avenues you can take with your business, but the question – “should, I be on Facebook or Twitter?” is not the question you should be asking yourself. The question you should be asking is “Why?”
Start asking: “Why?”
Why are you on Social Media in the first place?
- Do you want to increase brand awareness?
- Do you want more sales?
- Do you want to improve customer service?
Until you know why you’re trying to a accomplish a goal, you can’t know which tool to choose to get the job done right.
Step back and look at the big picture.
In our experience, businesses get excited about new tools at their disposal. It’s like walking into a new section at Rona with all of these new tools that you didn’t know existed. When used properly, they can help complete your tasks like never before. This puts you ahead of the pack. On the other hand, when used incorrectly, they can cause irreparable damage. Know your goals before you choose your tool.
Choose your words carefully.
Let’s be honest, social media can be sexy. Seeing a tweet your business sent out re-tweeted by hundreds of your followers is a good feeling: people are championing your brand for you and it’s doesn’t cost you anything but time! And yet, in the next moment, those same would be champions can turn on you and call you out on Twitter for a misunderstood tweet.
Don’t believe me? Check out these tweets that some companies sent out thinking that they were about to hit the jackpot of earned media.
There is not always a “right” answer.
This isn’t meant to scare you, but only to explain that ‘social media’ isn’t black and white. Start with WHY before you end up getting to the HOW with your business goals, and who knows, you may even find that you’re already using the right tools.
If you need help with your content strategy and planning your social media, talk to us. We always start with the “why” before recommending the tools to use. Social Media is a powerful tool and we can help you leverage it.