Made you look: advertising companies know the power of imagery.
The world today is a very visual place. The way we consume information has changed thanks to social media like Instagram, Facebook and Pinterest. Images are now helping to connect people to brands more than ever before.
What do you look at when you are on Facebook? If you are anything like me you are looking at people’s pictures. I also love browsing through pictures of food, clothing and vacation spots on Pinterest. There have been shifts in social media over the last few years that place a bigger emphasis on using high-quality photos in content—especially on online platforms and through web marketing. Content featuring compelling images averages 94% more views than content without. That’s an incredible difference.
Let’s try it out.
Look at the print ad by Clemenger BBDO below.
Would the ad be the same with a poor image or no image at all? Would you remember this ad? Would you be able to recall the organization that this ad promotes? I bet you can even remember what the copy says after you scroll down. It has been proven that 26% of people who start reading something will get to the end; however 100% will always see the image.
Strong imagery works to cut through the noise, create emotional connections, increase message comprehension and engage more deeply with brands. Pictures help to bypass written characters, cross boundaries and languages.
Many advertising companies will encourage you to conduct a photo shoot every time you need a new image. That is not always the best approach, especially when the budget is limited. There are millions of stock photos that you can access. You just have to choose the right ones.
Look, advertising images should:
- Be authentic
- Be relevant to the customers
- Reflect the human experience
- Tell a story
Don’t underestimate the power imagery can have.
If you want your marketing to be effective and budget-conscious, don’t underestimate the power of imagery in everything you do to promote your business. It can make a huge impact to your sales, brand and success.
Here are a few more hilarious ads from Mutual Community:
It is more than creative: it is strategy.
Take a look on our blog articles on Art-vertisements: why we love to get creative as an advertising agency.
Do your images “pack a punch”?
We can help. Look has an excellent team of branding professionals and artists. Our creative team is comprised of a Creative Director, two Art Directors and a fabulous Production Artist. Curious what Look advertising strategies could do to help you? Schedule a consultation today.