Monday Hot 5

Merry Christmas! I mean…Happy April? Once you’ve got past the snow and slush out there, grab a coffee and enjoy this week’s Monday Hot 5!

“Congrats, You Survived the Boston Marathon!”… Too soon, Adidas

Adidas recently sent out an innocent congratulatory email to participants of the 2017 Boston Marathon…or so they thought. The subject line read “Congrats, You Survived the Boston Marathon!” and was sent to everyone who completed the Patriot’s Day race. The email was met with backlash as people linked the headline to the incident with the 2013 Boston Marathon Bombing.

A spokesperson for Adidas later admitted, “We deeply apologize for our mistake. The Boston Marathon is one of the most inspirational sporting events in the world. Every year we’re reminded of the hope and resiliency of the running community at this event.”

While we understand the point Adidas was trying to make with their email, this is a reminder that getting a second opinion is always a good option.

Gimme a Break – How Kit Kat Revolutionized the 81-Year Old Brand

“Gimme a break. Gimme a break. Break me off a piece of that Kit Kat bar”…and on it goes. That popular Kit Kat song has been stuck in people’s heads for years, and recently the chocolate company realized that that the “Kit Kat break” no longer means what it used to. They learned that “taking a break” for Gen Z and young millennials meant stopping their work and scrolling through social media. So the candy giant reacted by creating and executing an online campaign, the #KitKatChallenge.

From videos to social posts and even sending an entire car full of Kit Kats to a consumer, the campaign was a huge success and was even nominated for a Shorty Award for Multi-Platform Campaign, Emerging Platform and Branded Content.

Kudos to Kit Kat for understanding their audience and reacting in a smart and successful way. Even though the brand is 81-years old, it doesn’t mean their audience is.

Drying Clothing without Heat? Say What?

Called the ultrasonic dryer, scientists say that this new invention uses no heat and can dry clothing up to five times more energy efficient. It relies on high-frequency vibrations that shake the water from the clothes. Based on the research so far, drying a medium load is estimated to take approximately 20 minutes.

Currently, Americans are spending an average of $9 billion each year on total residual energy use. Making this available for purchase would help save time and money – a win-win.

Can’t wait to see the marketing campaign for this one! I bet it will heat up the market…

This Week on Major Airline vs. Customer Service: American Airlines

What is going on with major airlines these days? They just can’t seem to stay out of the news for errant behaviour! I have only picked one of the multiple stories this past week. American Airlines had an incident where a staff member inadvertently struck a mother (and almost her toddler!) with her own stroller, nearly resulting in a fight with a different passenger.

Now to be fair, I’ve read in other follow-ups that there were faults on both sides, but the key issue here is the resulting poor patience and customer service demonstrated by the staff member. HR Consultants, I think this is a great opportunity for you to sell your services!

Starbuck’s Unicorn Frappuccino wins Viral Product of the Week

If you’ve taken a browse through Facebook or Instagram feeds this week, you’ve definitely seen the pink, purple and blue Starbucks drink pop up. It’s the new thing to try, chalk full of carbs, fats, and pure happiness. The colourful frappuccino itself is enough to draw people in, but one Starbucks barista’s video griping about the drink could be the other force pushing sales. There’s nothing like a little controversy to garner more attention! But, was the venting just a consequence of making the drink or was it part of a bigger campaign?

Have you heard or seen anything worth sharing this week? Let us know by leaving a comment below. Come on…#BeBrave!

Tell us what you think.