Business Wise Seminar

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Understanding the Relationship Between Sales & Marketing

We want to start off by saying thank you to everyone who came out to support last year’s Look Business Wise Seminars. The response from attendants was so positive that we have decided to run five more seminars in 2017, with a new twist on them.

In an effort to constantly elevate what we are doing (because let’s face it, change is inevitable), Look will be running a paid speaker series, featuring local Saskatchewan influencers covering relevant business topics. They will be held during the lunch hour at the Travelodge Hotel South Regina, with networking opportunities available over a delicious meal.


To kick things off, we are happy to announce our first speaker, Daria Malin, from Boost Strategic Coaching in Saskatoon. Owner and business coach herself, Daria has a background in selling media advertising and coaching, helping her clients create and execute effective marketing plans, promotions and public relations. She has worked with a variety of corporate and local independent businesses in Saskatchewan, and uses her experience to ensure a successful and measurable outcome each time.

She will be speaking on the topic of Understanding the Relationship between Sales & Marketing, and will use her own experiences as examples on how to be successful. A synopsis of her presentation is below:

Businesses spend too much time and money talking to the wrong people about the wrong things. Sales is about understanding who will buy from you and what they’ll buy, and then walking them through the process. Marketing is about communicating that process and engaging the audience. When sales are down, it’s not about stopping your marketing, it’s about adjusting it. In this session Daria will cover three steps that will have an immediate impact on your business:

  1. Identifying key niche markets
  2. Determining the message those markets need to hear to deem you unique
  3. Delivering that message in a consistent and measurable way. 

Look is excited to host Daria at our next Business Wise Seminar.Seats are limited, so be sure to purchase tickets today! The luncheon will run for approximately an hour and a half, with a question and answer period and networking session beforehand. The event details are as follows:

When: Tuesday, March 14
Where: Travelodge Hotel – 4177 Albert Street South (parking available in front or behind the hotel)

11:30 am – 12:00 pm – Arrival, check-in and networking
12:00 – 12:15 pm sharp – Lunched is served
12:15 pm – 12:45 pm – Presentation
12:45 pm – 1:00 pm – Questions and closing remarks.

Please RSVP by clicking the purchase tickets button. If you have questions, please call Katie at 306-757-4686.

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